Visual Design

Design/Creative Direction

Go Campaign

Visa was looking for a way to expand the knowledge of how far you can “GO” with Visa, so we decided to concept a low earth orbit ride for a lucky card holder. My subsequent “GO” design included open source imagery of the ISS and other NASA photographs.

Gatorade Global Campaign

Each athlete represents the three stages of G: Prime, Perform, and Recover. My goal was to visually communicate the relationship between the ingredients in the product and the athletes who drink them. We worked with the illustrator Tsevis to bring this global design direction to life in 10 markets using 7 athletes.

Gatorade Brand: Win From Within

This was a visual language execution for Gatorade’s global market, emphasizing the logo as a universal icon for the brand.

The logo reveals what Gatorade does to improve the inner body when athletes drink it. improve what you put in, improve what you get out. Win from within.

Country Of Qatar: Al Shaqab

The Arabian horse is engrained in our global history, originating from Qatar. This project was a collaboration with the queen of Qatar, where I was tasked with capturing the elegance, symbolism, and legacy of these beautiful animals.

These horses appear from the elements of sand , like mysterious spirits with a history to tell. All forms of media are engaged to draw global attention to Qatar’s mission of solidifying their legacy in history.

More wings. More World global campaign.

United was looking for a global design they could own, inspiring all the places their airline can take us. The designs I created involved symbolism from familiar places to drive awareness of where United can take us.

Aquafresh Global: campaign and product design

We designed a visual campaign for Aquafresh that used one of the most iconic visuals of toothpaste- that 3 color swirl. We included a series of visceral messaging to drive home the idea of a “Happy Mouth”.

This visual iconography was extended into the package design, making Aquafresh stand out form the rest.