Google Real Time

Real Time Advertising

Connecting relevant brand messaging to people and events on their screens in real time.

We are living in a world where brands must live in real time to survive. This is apparent through social media platforms but has always fallen short in display ads. So what if we provided a platform allowing brands to respond instantly to events as they unfold, creating a conversation in the moment?

The result is Google Real Time Advertising. Brands buy a block of media for a particular time surrounding an event. During that time, they are given the tools to generate content based on what was happening in real time. The result puts brands at the forefront of the conversation as it unfolds, showing an average of 25% increase in user engagement compared to traditional display ads.

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Nike World Cup

The user could see the current score and 3D rendering of key plays as they happened. By clicking the ad they were brought into a WebGL 3D immersive experience, tracking the users motion on the physical device with the virtual 3D image. They could capture and share that Nike branded moment on social media, and explore other players in the game.

Madden NFL
The ad unit displayed the current game quarter and score more accurately than NFL.com, and included the 3D character of a play that just took place. For every play, we could customize the caption or allow the system to recognize the player and the play. Users clicked through to generate their own content. (Our ad units even beat ESPN.com on real time accuracy)

Fans can use the platform on any device to create their own, zinging their rivals. This platform went viral on social media throughout the NFL season.

Google Play/ OscarsFor hollywood’s biggest night we created series of ads responsive to what film won, including media form that film and a chance to download at a discount from Google Play. This unit included “live from hollywood” messaging and pre-written custom messaging. In response to specific events or mishaps, the team could create custom copy that resolved into the corresponding film.