Google Project Tango

Project Tango/ Web GL

Defining how mixed reality and mobile software is used in the world.

Google called upon our team to help innovate, shape and define the purpose of our mixed reality platform (Project Tango), while defining how we use WebGL software on mobile. The result has revolutionized the way we interact with a virtual world using familiar devices.

Tango uses 3D technology to track positions and understand spacial elements in the real world, allowing the user to see a virtual reality space that adheres to these objects in real time.

Target Partnership

We teamed up with Target over the holidays to create an experience using these technologies, called Bullseyes Playground. In select stores, kids could use Tango devices to have a snowball fight in store with their favorite characters and toys. Aisles were mapped as snowbanks, igloos, and trees and the characters hid behind the aisles.

These executions proved what this hardware (through brand partnerships) could achieve in the real world, setting the groundwork to scale.

WebGL Innovation

 

WebGL has become a growing revolution in 3D graphics technology for desktop and mobile online. With Bullseye’s Playground, Kids play a series of games right from their mobile browser, unlocking extras hidden in the aisles of stores. This physical/ mobile integration alongside graphics technology using WebGL was the first of it’s kind.