Apple Watch 2

Close. Your. Rings.

Bringing to life activity ring technology

With the V2 release, apple was looking to expand the features of the watch that empowered the active user. Activity rings representing MOVE, EXERCISE and STAND, were at the heart of the user experience. These visual symbols and the journey one takes throughout the day to close them becomes the symbol of our efforts to own the active space.

We developed a visual language using these symbols, and created broadcast and social films as motivational (and educational) reminders to live a more active, healthy life. This visual work appeared in-store on screen.