Adidas Global

All in for #mygirls

Giving girls around the world a voice and platform to redefine gender norms is why this project meant so much to me.

we began with an anthem spot and mini documentaries featuring some of these badasses, driving viewers online to a digital community where they can find and start tribes of their own based on location and sport.

The adidas digital community connects girls and their tribes from all over the world using the hasttag #mygirls. here they can locate other girls based on location and sport.create custom gear for their tribe and enter to have their tribe featured on addidas platforms and advertisements.